Description
In the heart of Hyderabad's burgeoning culinary and leisure landscape, the visionary concept of DRoof Cafe was born. Conceived as a rooftop lounge, DRoof Cafe aimed to cater to the city's cosmopolitan crowd, offering a sophisticated and vibrant space for dining and entertainment.
The challenge lay in crafting a brand identity that could seamlessly convey this unique blend of elegance and excitement, beckoning both locals and visitors to experience the elevated charm of DRoof Cafe. Nestled atop the cityscape, with panoramic views and a harmonious blend of style and relaxation, DRoof Cafe sought to redefine Hyderabad's nightlife scene.
Project Requirement
- Development of a distinctive and robust brand identity for DRoof Cafe.
- Establishment of a cohesive brand direction, including color schemes and fonts.
- Creation of comprehensive brand extensions, integrating the identity into various elements within the lounge, from decor to promotional materials.
- Design and development of launch collateral for a memorable introduction to the target audience.
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Client:D’Roof Cafe
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Industry:Food & Beverage
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Project Category:Brand Identity Design
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Tags:Strategy, Branding, Design.
Project Result
The outcome of this project has exceeded expectations, earning acclaim from all stakeholders involved. DRoof Cafe's brand design perfectly encapsulates the sophistication and allure of the lounge, garnering immediate recognition as a prominent and aspirational brand within Hyderabad's competitive pubbing scene. This heightened visibility has translated into a notable increase in foot traffic, enthusiastic word-of-mouth recommendations within the pub-going community, and an enhanced overall brand presence.