Description
Deeply rooted in the Deccan heartland of Hyderabad, Deccan Achar has been synonymous with time-tested family recipes that capture the essence of generations. As a second-generation entrepreneur, the client recognized the need to introduce these cherished flavors to a wider audience and understood that the packaging had to eloquently narrate this story.
Blinking Dots stepped in to craft a packaging solution that not only revitalized the design but also authentically conveyed the essence of Deccan culture through carefully designed labels and boxes, preserving the brand's legacy while ushering in a fresh perspective.
Project Requirement
- Develop a contemporary packaging design that aligns with the brand's rich heritage.
- Maintain the authentic flavors of the brand while infusing a modern touch.
- Create essential design elements digitally for maximum visual impact.
- Ensure adaptability for various packaging sizes and containers.
-
Client:Deccan Achar
-
Industry:Food & Retail
-
Project Category:Brand Packaging
-
Tags:Deccan Achar Packaging, Packaging Design
Project Result
The refreshed packaging breathed new life into Deccan Achar and emboldened them to open a new store in the historic Old City of Hyderabad. This strategic move not only drew patrons nostalgic for original Deccani pickle and condiment flavors but also attracted a fresh wave of enthusiasts eager to savor the timeless taste of Deccan Achar's rich culinary heritage.