Description
Save Health Care (SHC) is a diverse healthcare organization with a focus on progressive medical services such as occupational health care, telemedicine, corporate clinics, and medical tourism. When Blinking Dots took on the challenge of reinvigorating the brand, we recognized that the acronym SHC, which they previously used, posed a potential limitation due to its ambiguity.
However, our insight led us to a more positive and impactful connection—the word "Save." With this idea as our guiding light, we embarked on a comprehensive brand refresh that would center the organization's identity around the concept of "Save." The rebranding process unfolded organically, resulting in a cohesive and uplifting brand identity that would reshape the organization's image.
Project Requirement
- Complete redesign of the organizational brand to pivot from the SHC acronym to the more resonant concept of "Save."
- Crafting a compelling narrative through design elements to convey the brand's mission and values effectively.
- Thoroughly revamping all essential touchpoints, including digital assets, stationery, signage, and marketing materials.
- Development of impactful launch collateral to introduce the refreshed brand, driving engagement and conversion across various verticals.
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Client:Save Health Care
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Industry:Health Care
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Project Category:Brand Identity Redesign
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Tags:Strategy, Rebranding, Redesign
Project Result
The successful rebranding effort transformed Save Health Care's market presence, facilitating its entry into corporate partnerships, streamlining the sales cycle, and accelerating conversions across its diverse range of services. The new brand identity resonated powerfully with stakeholders, offering a refreshed perspective on the organization's mission to enhance healthcare delivery. Save's journey to save lives and improve health outcomes took on a renewed sense of purpose and resonance, ultimately enhancing its market positioning and driving growth.