Description
Durga Ghee has held a cherished place in households across Andhra Pradesh, Karnataka, Tamil Nadu, and Odisha for generations. However, in the face of evolving market dynamics and mounting competition from emerging brands, the challenge lay in modernizing while preserving the brand's rich heritage.
Blinking Dots recognized the delicate balance required to uphold the legacy of Durga Ghee while infusing contemporary elements to resonate with today's diverse audiences across various media platforms.
Project Requirement
- Crafting a contemporary packaging design that honors the brand's iconic legacy.
- Striking a harmonious blend between the original design's authenticity and fresh, modern appeal.
- Leveraging digital tools to create essential design elements for maximum visual impact.
- Adapting the packaging design to accommodate diverse sizes and containers, ensuring versatility across the product range.
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Client:Durga Ghee
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Industry:Food & Retail
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Project Category:Brand Packaging
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Tags:Durga Ghee Packaging, Packaging Design
Project Result
The rejuvenated packaging not only instilled confidence in Durga Ghee's dealers and distributors but also resonated strongly with homemakers. This refreshing design breathed new life into the brand, kindling a sense of joy and nostalgia among loyal customers while attracting a fresh wave of enthusiasts. It successfully revitalized Durga Ghee, reaffirming its enduring presence in the hearts and kitchens of households across South India.
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