Brand Naming ,
Blobb Serviced Apartments
Thinking & Approach
For the client's new service apartment venture in Hyderabad, we embarked on a quest for a distinctive and attention-grabbing name. Our approach focused on creating a haven of privacy, a retreat from the city's commotion—a place where residents could disconnect from the urban chaos and live within a bubble of tranquility. Hence, "Blobb Service Apartments" was born, encapsulating the essence of privacy and relaxation. The name "blobb" echoes the comforting sound of seclusion within the metaphorical bubble, and it embodies both a sense of privacy and the promise of enjoyable moments, making it a name that truly stands out.
Brand Naming ,
Sitka Plywood
Thinking & Approach
When Sri Sai Plywood aimed to establish their own brand of plywood in the market, they encountered the daunting challenge of securing an available trademark in the highly competitive plywood industry. After extensive research involving various word combinations, etymological considerations, and legal scrutiny, we successfully crafted the brand name "Sitka." This meticulous selection not only aligned with the client's vision but also triumphed in the trademark registration process. Today, Sitka stands proudly as a registered brand, positioned alongside the industry giants, and enjoys nationwide recognition and success in the plywood market.
Brand Naming ,
Up! – The Rooftop Lounge
Thinking & Approach
When our retail clothing client, also a passionate pub enthusiast, embarked on the journey to establish the first rooftop lounge in the urban enclave of AS Rao Nagar, Hyderabad, he encountered the challenge of finding a name that truly encapsulated the essence of this prestigious venture. Despite exploring various options, none had the resounding impact he envisioned. Our rigorous research delved into diverse combinations of words, etymological nuances, and brand essence. The breakthrough moment came when we honed in on a simple yet profound insight—the lounge's prime location atop a high-rise building. With the name "Up!" suggested, our client embraced it wholeheartedly, and the rest is history.
Brand Naming ,
Scale IIT from I-Icon Academy
Thinking & Approach
When our online study material client, I-Icon Academy, aimed to launch an intensive program catering to aspiring IIT students from a young age, they faced multiple challenges in finding the perfect name. Turning to Blinking Dots for assistance, we embarked on a distinctive approach—one that would resonate with the aspirational dreams of students aspiring to enter the esteemed IIT institutions. Drawing an analogy to the IIT entrance exam as a stepping stone towards achieving their ambitions, we coined the name "ScaleIIT." This name symbolized the journey of climbing the IIT mountain together, instantly forging a deep connection with students
Brand Namimg ,
Global Grads Education Hub
Thinking & Approach
When a female entrepreneur with expertise in overseas education consulting embarked on her journey to establish her own venture, she sought Blinking Dots' assistance in crafting a fitting name for her business. In addressing the essence of the students, she aimed to serve, we adopted a unique perspective. Recognizing that these students, through their international education experiences, transcended mere graduation and evolved into global citizens with a broadened worldview and inclusive outlook, we coined the name "Global Grads." Today, Global Grads stands as a testament to its commitment, successfully enrolling students in prestigious universities worldwide.
Brand Naming ,
Anchala Silks
Thinking & Approach
When a distinguished dentist ventured into the realm of entrepreneurship with her saree boutique, she turned to us for a brand name that would resonate with her vision. In our quest for the perfect name, we delved into the rich tapestry of Hindu Goddesses and ethnic nomenclature prevalent in South India. Amidst our exploration, we uncovered the name of a rural goddess in Tamil Nadu known as Anchala Devi. Serendipitously, this name harmonized with the Telugu term "Anchu," signifying the intricate border of a saree. This revelation was an epiphany that the client wholeheartedly embraced, leading to the birth of "Anchala Silks."