Brand Naming ,
PRADAM
Thinking & Approach
At times, the most captivating names emerge as delightful accidents, as was the case with Zigg. Originally conceived as an express carwash venture in the charming town of Guntur, Andhra Pradesh, Zigg unexpectedly transformed into the perfect appellation for an all-encompassing store. Zigg embodies the essence of rapidity and delight in every aspect, unveiling the profound truth that exceptional naming can originate from casual conversations, even within the confines of a car.
Brand Naming,
Ryz for Investors
Thinking & Approach
An enterprising investor aspired to capitalize on India's burgeoning economic prospects by introducing a distinctive name for his mobile app, one that would inspire both novice and seasoned investors to engage in stock market activities through their phones. Blinking Dots adopted an aspirational approach to encapsulate the app's essence, tapping into the customer's desire to ascend the social ladder with financial security and the potential for economic autonomy through stock investments. The term "Ryz" emerged as a clever amalgamation of "Rise," symbolizing the ultimate objective for the user – ascending to new financial heights.
Brand Naming,
Battlecry for Men
Thinking & Approach
In an era where makeup for men remains unconventional but increasingly accepted, a client from Gujarat sought to capitalize on this emerging market with a pioneering brand. Blinking Dots adopted a unique approach, one that harnessed the primal instincts of men – the innate drive to provide for their families. Each day, men venture out into a competitive world, striving to secure their fortunes and return home triumphant. It's a veritable battle, and every man is poised to leave his mark. Thus, "Battlecry for Men" was conceived, embodying the intense passion to venture out and make a lasting impact, not just in the world but also in the realm of men's grooming.
Brand Naming,
Regen Medical Equipment
Thinking & Approach
In an era of increasing demand for healthcare equipment catering to the elderly, a health equipment manufacturer aimed to establish a distinctive brand identity for their range of products, including nebulizers, diapers, and pull-up pads. Blinking Dots undertook an approach that centered on the transformative impact of the client's products on the consumers – effectively, to "Regen"erate and rekindle the instinct for a healthier and more vibrant life, aligning seamlessly with the brand's commitment to well-being in one's golden years.
Brand Naming,
Arka Kiddos – The Pre School
Thinking & Approach
When an established international school in Hyderabad sought to expand its horizons by venturing into the realm of early childhood education with a preschool for young children, they encountered a naming challenge that had left multiple stakeholders stumped. Blinking Dots, equipped with a keen sense of empathy and an understanding of the pivotal role parents play in the decision-making process, arrived at a solution that resonated deeply. "Arka Kiddos Pre School" emerged as a name that effortlessly connected with parents, as "Kiddos" reflects the endearing term modern parents often use to affectionately refer to their little ones, making it an instant hit in capturing the essence of early childhood education.
Brand Naming,
Wiseefly – Personal Finance
Thinking & Approach
Crafted for a dynamic female entrepreneur boasting diverse industry experience and poised to seize the burgeoning opportunities in the realm of personal finance, "Wiseefly Personal Finance" embodies the essence of forward-thinking and securing financial independence. Blinking Dots formulated this name with a profound concept in mind: "What's wise? It's thinking for tomorrow today." This approach perfectly aligns with the mindset of aspiring investors who value astute financial planning and foresight. Moreover, "Wisefly" captures the core mission of the business — inviting individuals to invest wisely, offering sound financial advice.